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Direct Supply UAE

Color Wow Root Cover Up

Color Wow Root Cover Up

Regular price Dhs. 99.00 AED
Regular price Sale price Dhs. 99.00 AED
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Product Description
This precision root concealer uses breakthrough mineral powder technology formulated with reflective pigments. It provides a multi-dimensional, natural finish that blends seamlessly without looking dull or flat. Unlike waxy crayons, sticky mascaras, or heavy sprays, it adheres to the hair fibers instantly while keeping your hair soft and shiny. It can also be used to fill in sparse hairlines or gaps to create the appearance of thicker, fuller hair. One compact typically lasts between 6 months to a year of regular use.
Safe Usage Guidelines
  • Completely Safe Formula: The powder is free of waxes, dyes, peroxides, parabens, and PPDs, making it perfectly safe for chemically treated or pregnant users.
  • Water & Sweat-Resistant: The mineral technology locks onto the hair so securely that you can sleep, sweat, or even swim in it without it running or transferring onto clothes or pillows.
  • Removal: It stays put until you physically wash it out with shampoo.
  • No Heat Needed: Unlike the Dream Cocktail, this product requires absolutely no heat or drying time to set.
Step-by-Step Application
  1. Dry and Style First: Always apply this product to hair that is 100% dry and already styled.
  2. Prep the Brush: The compact comes with a dual-ended brush. Load up the smaller, dense end of the brush with the powder.
  3. Pull Taut: Use your free hand to pull your hair flat and taut against your scalp at the root area.
  4. Press, Don't Sweep: Start right at the scalp and press the brush firmly down into the roots, working your way outward. Avoid using a sweeping or brushing motion, as pressing ensures the minerals lock onto the hair fibers.


  1. Detail Highlights or Hairlines: If you are trying to stretch out highlights, use the thin side edge of the small brush to draw precise lines. To fill in thinning areas or a receding hairline, you can switch to the larger, wider end of the brush to dust powder over the scalp.
  2. Let it Set: Allow the powder to set for one minute. Afterward, you can brush your hair normally.
    (Tip: If you apply too much by accident, simply use the wide end of the brush to dust it off, or give it a quick blast with a hair dryer).

 

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